Chappell Roan’s Big Year: The ‘Midwest Princess’ Examines How She Became A Pop “Feminomenon”
Just after Chappell Roan made her festival debut at Coachella, hear from the pop starlet about some of the defining moments of her career thus far — and how it all helped earn her a spot at one of music’s biggest fests.
Before this year, Chappell Roan had never even been to Coachella. Now, not only can she say she’s attended — she’s performed in the desert, too.
Roan played an evening set on the Gobi Stage on April 12, and is set to return for Weekend 2. Fans clad in everything from cowboy boots, Sandy Liang-inspired bows and, perhaps most importantly, jorts, gathered to celebrate their shared love of Roan’s radiance, karmic kink and gay cowgirl doctrine.
Throughout her performance, bubbles breezed through the air as Roan belted out her infectious (and aptly titled) track “Femininomenon,” which speaks to lover girls forced to live in an online-dating hellscape. “Ladies, you know what I mean?/ And you know what you need and so does he/ But does it happen? No!” Following collective screams of pure joy, the already enlivened crowd roused to match Roan beat-for-beat, shouting back in perfect unison, “Well, what we really need is a femininomenon!”
In an era of bedroom pop and sad-girl music, Roan has been hailed by both critics and fans for bringing fun back to pop music. Along with her staunch sense of self, Roan’s penchant for explicit lyrics that are equally parts introspective and horny makes her dance-pop anthems all the more infectious.
Roan’s ambitiously experimental debut album, 2023’s The Rise and Fall of a Midwest Princess, cemented her status as one of the most exciting pop stars on the rise. While she only recently landed her first single on the Billboard Hot 100 with “Good Luck, Babe!,” her rapidly growing fan base — and an opening slot on Olivia Rodrigo’s sold-out GUTS World Tour — indicate that she’s on her way to superstardom.
Perhaps part of Roan’s magic is that it was all on her own terms. After parting ways with her first label, Atlantic Records, she built a loyal following as an independent artist before signing with Island Records last year. Even as a major label artist, she’s determined to only do things her way; her indefatigable commitment to her craft — as well as writing her own rules when it comes to fashion and makeup — is precisely why her fans are so enraptured by both her music and persona.
Her fearlessness was on full display during her first Coachella set, where the words emblazoned on her bodysuit read “Eat Me.” She talks the talk, and walks the walk (in fabulous, knee-high boots, of course), matching her unabashed aesthetic with equally bold career moves; for one, the openers for her headlining tour are local drag queens.
With eyeliner winged to the heavens, near-perfect vocal stability and fiery curls ablaze, Roan’s shimmering Coachella Weekend 1 performance proved that her stage presence is equally dynamic. And if she had any doubters, she had one thing to say to them: “B—, I know you’re watching!”
In between rehearsals for her Coachella debut, Roan took a look back on her journey to one of music’s most coveted stages. Below, hear from Roan about five of the most impactful milestones in her career — so far.
Releasing Her Debut Album, The Rise And Fall Of A Midwest Princess
I ended up signing [with Island Records in 2023] because this project honestly got too big to be independent anymore. I just wasn’t willing to give up anything, any creative control or for any amount of money.
Being an independent artist was really special because I proved to myself that I could do all these hard things that I had never done. I built it with an entire friend group and many, many years of work. So it wasn’t just me, but it proved a lot to me.
It proved I can make it through hard circumstances — with no money. You truly can. You do not need a label to do a lot of what an artist’s career requires. You don’t need a label to put on your own show, or make a music video, or even write a song, or find creative people. You don’t need that s—t. I mean, a label is just money, you know? You don’t need a lot of money to do this. To make it grow is, I think, where it takes a lot of money. That’s what was difficult.
Music allows me to express anything, even things that I’ve never experienced before. It allows me to express queerness, even if it was only daydreams at that point. It allows me to express parts of me that I’m not even ready to accept yet.
I don’t give a f— if you don’t f— with the music. You don’t have to come to the concert. That’s the whole point of it. You don’t have to like it. I think throughout the year, I’m like, “What can I get away with?” Because right now it’s pretty tame for what it is like to be a gay artist. But I just want to push it to see how far can I go — with the most controversial outfits or things to rile people up. I’m not really afraid to do that.
Having a song [like “Casual] with the lyric, “Knee deep in the passenger seat/ And you’re eating me out,” and it’s being considered to go to radio. That’s kind of a big thing to get away with.
It’s not even that big of a thing. What’s that song? Is it Flo Rida? That’s like, “Can you blow my whistle, baby/ whistle baby.” Okay, that’s obviously about like a f—ing blowjob. [Laughs.] No one cares about that. To me, I’m like, Let’s talk about eating out on the radio. I actually think it has to be bleeped, but still, if I can get away with it, that’s cool.
Feeling Financial Freedom & Stability
Not making money at all just sucked. But I learned how to do my own makeup and bedazzle and sew a little bit. I think that the scrappiness came from [the idea that] it’s scrappy if it’s fun.
I think that’s what kept me going — because if this wasn’t fun, I would not even be here. But it was scrappy and fun, and it was with my friends. It didn’t feel dire. I was also just working at a coffee shop, and I was a nanny, and I was working at a donut shop. I was doing part time jobs all on the side too. So it was all just rough [in the beginning].
I have freedom because now [singing] is my full-time job. It provides for me now. As the project grows, I can do bigger shows and be like, I want outfit changes now, and I want more lights, and I want confetti. I can afford confetti now!
It’s about expanding the universe in a thoughtful way. And not just like throwing a s— ton of money at things to make things look expensive or wear all this designer s— for no reason.
I just try to look at how we are starting to gain momentum financially and see how can I intentionally use that to, one, pay the team in a way where they’re not bare bones anymore, and two, [ask ourselves] how can we honor this project and this album and the queer community? Can we pay drag queens more? Can we bring drag on the road? Now, financially, doors have opened where we can walk through them with love and intention. Just recklessly, throwing money at s— to see if it works.
Opening Olivia Rodrigo’s Arena Tour
Olivia [Rodrigo] just asked. It was official, we went through our management. But I was like, Oh my God.
Preparing a 40-minute set is a different vibe than headlining, obviously. You are going out to an audience that is not there for you and doesn’t necessarily care if you’re there or not.
This is, like, my fourth or fifth artist I’ve opened for. But for an arena tour, I just needed to gather my nerves. I think that’s the difference between any other show. Like, F—, there’s 20,000 people out there right now. I’ve never performed in front of that many people. I don’t know what this emotion is, and I just have to tame it right now.
Standing Up For Herself Creatively, Even When There’s Pushback
I stand up for myself, I would say, every day. Sometimes, you get this opportunity, a huge opportunity with a lot of money on the table. [Yet,] I’m just like, That just doesn’t make sense creatively. That doesn’t align with my values. I’m not doing that.
One huge creative decision was I stood up and pushed the entire headlining Midwest Princess tour back to the fall. The album was supposed to come out while we were on tour. I was like, “This is a horrible idea!”
That caused a big ruckus, but it ended up being fine, and I was right. I’m usually right. [Laughs.] It’s like a mother with her kid — a mother knows best. I feel like [that] when it comes to the integrity of my project.
I know how it is to not be able to afford a ticket or even f—ing food. A concert ticket, a lot of times, means multiple meals for someone. I get it, I couldn’t afford some artists’ tickets. That’s why it’s really important to me to try to keep them as low as I can and my merch as low as I can.
There’s pushback of ticket prices being low and we’re playing rooms that are so expensive. The fee to even play them is so expensive. So, you have to raise the ticket prices to just even be able to afford to play the room. There’s always an argument [with my team] there, every tour. I’m in control of stuff and if I’m saying this is how it’s going to be —- it’s just going to be that way.
Performing At Coachella For The First Time
[After the first weekend of Coachella] I am feeling very relieved. I was so stressed about many things. How is the outfit going to work? Will the crowd really be engaged? It went so well, I have no qualms with anything. I loved every second of it.
It feels like I am partying with [my fans]. I am not performing to them; I’m performing with them. [I want people to remember] a really fun, freeing show. Very campy but very meaningful too.
As GRAMMY Camp 2024 winds down, check out this list of leading figures in the music community who count themselves as alumni.
GRAMMY Camp is almost a wrap — but the musical memories will last a lifetime. On Saturday, July 19, the weeklong summit for students interested in music careers will wrap after six enlightening days.
Held at the Village Recording Studios in Los Angeles, GRAMMY Camp’s faculty of music professionals — along with guest professionals — have offered precious insight to give campers the best chance at succeeding in their career of choice.
The available Camp tracks include Audio Engineering, Electronic Music Production, Songwriting, Music & Media, Music Business, and much more. Many alumni of this enriching crash course have risen to prestigious positions across the musical landscape.
As the Recording Academy signs off on yet another elevating GRAMMY Camp, check out this list of five major artists who cut their teeth at the almost 20-year institution.
Maren Morris
The future country wunderkind attended GRAMMY Camp for its very first iteration, back in 2005. There, the then 15-year-old met undisputed leaders in the music community, like Jimmy Jam and Paul Williams — which set the course for her incredible career to come.
In the years since, Morris has won a GRAMMY, received 17 GRAMMY nominations, and topped the Billboard country charts. She also joined the country supergroup the Highwomen with fellow juggernauts Brandi Carlile, Natalie Hemby and Amanda Shires.
At this year’s GRAMMY Camp, Morris returned as a guest artist. What’s her advice to budding artists? “Just stick to being authentic,” she told RecordingAcademy.com, “and people see that, no matter what time they arrive to the party for you.”
Along the way, “Find people that listen to you,” Morris added, “but also push you and your creativity to new areas of yourself.”
Read more: Maren Morris On 20 Years Of GRAMMY Camp & Her Advice To The Next Generation Of Music Industry Professionals
Jahaan Sweet
In 2009 — four years after Morris’ GRAMMY camp tutelage — the formidable Jacksonville, Florida, producer, songwriter and pianist Jahaan Sweet attended GRAMMY Camp.
At the outset, he was thrilled to come to L.A. for the first time and network with like-minded folks in music. “I knew that my skill set wasn’t that great,” he told GRAMMY.com a decade later, “but it was just so good to be around people who were all there to learn and create together.
“I feel like that’s the biggest takeback I have of GRAMMY Camp,” he continued. “It was amazing to have all those people together under one roof, all in the same vicinity, all doing creative things.” Working with GRAMMY Camp Faculty Director Jason Goldman was one clear highlight for him: “He’s a great guy, and he was such a good, carefree band director.”
By now, Sweet has worked with Kehlani, Kendrick Lamar, Drake, Eminem, the Carters, Ty Dolla $ign, A Boogie Wit Da Hoodie, and many more; he’s been nominated for three GRAMMYs and won one. And as a launchpad, GRAMMY Camp helped make all these accomplishments possible.
Chappell Roan
In 2024, Chappell Roan is very, very famous — as she admits, a little more famous than she would like right now.
Regardless, the self-christened “Midwest Princess” — whose moniker was ensconced in the title of her 2024 breakout album — has wholly earned her plaudits, including opening for Olivia Rodrigo on her GUTS tour. And she can trace a line directly back to a decade ago, in 2014, when she attended GRAMMY Camp.
“I didn’t do my senior year. I didn’t go to prom. I didn’t go to graduation,” Roan explained to Rolling Stone in 2022, about her early musical life. “I missed a lot of what would have been the end of my childhood to do this job,” she says.
For those like Roan, who are dead serious about making the music thing work, GRAMMY Camp is an ideal fount of experience and inspiration.
Jensen McCrae
Another shout out to GRAMMY Camp’s Class of 2014: that’s the year that indie-folk-pop favorite Jensen McCrae put in her time, at the tender age of 16.
“I started playing and writing music as a little kid, and I’ve known I’ve wanted to be creative for my whole life,” McCrae told VoyageLA, adding that she began taking songwriting and performing seriously in high school.
“[Being a] half-white, half-Black girl who spent her whole life in academically cutthroat private schools while trying to pursue a career in the arts gives me a unique perspective on the world,” she explained. Which made McCrae an live antenna at GRAMMY Camp, picking up signals left and right.
The 10-day experience cemented the Angeleno’s desire to attend college at the University of Southern California’s Thornton School of Music — where she got a full ride, and was off to the races. These days, she’s fresh off an opening slot for Noah Kahan on the We’re All Be Here Forever Tour.
Blu DeTiger
“I remember thinking ‘So many girls play guitar and sing,’” the TikTok-flourishing bass phenom Blu DeTiger told Spin in 2022. “I was like, ‘I want to be different. I want to do something unique.’ And I’ve never looked back.”
Part of GRAMMY Camp’s message is: dare to be different, to be you. Which made DeTiger an ideal student, when she enrolled in 2015; today, she’s leading the charge for a generation of young, innovative bassists of all backgrounds.
Along with Morris and New Jerseyan singer/songwriter Jeremy Zucker, DeTiger returned in 2024 as a guest artist — bringing the musical education process full circle, as she continues to redefine how the bass is presented in the social media era of music.
The 20th annual GRAMMY Camp celebration is running now and concludes with the GRAMMY Camp Finale Student Showcase on Saturday, July 20, at the Ray Charles Terrace at the GRAMMY Museum.
Learn more about GRAMMY Camp here — and we’ll see you next year in Los Angeles!
