Kim Kardashian praised as ‘marketing genius’ for featuring Nicola Coughlan in latest SKIMS campaign

Since “Bridgerton” debuted in 2020, Coughlan’s character, Penelope Featherington, has been a standout. The third season, recently released on Netflix, sees Penelope in a leading role as she navigates her journey to find love. This rising prominence has undoubtedly contributed to her selection by SKIMS.

Kim Kardashian made the announcement via her Instagram on June 17, sharing a video of Coughlan in a striking pink outfit. The clip features the Irish actress in a lime green spaghetti-strap column dress, confidently stating, “Everybody’s wearing SKIMS.” Kardashian captioned the video, “NICOLA COUGHLAN FOR SKIMS,” to which Coughlan responded with excitement, “Such an honour loved making this .” [sic]

The announcement has been met with enthusiasm from fans, who admire both Coughlan’s inclusion and Kardashian’s marketing prowess. Comments flooded in, combining “Bridgerton” references with praise for the campaign. One fan cleverly integrated Lady Whistledown’s signature style, commenting, “Dear gentle readers, everyone is wearing SKIMS .”

Praises for Kardashian’s marketing skills were widespread, with fans calling her a “marketing genius” and commending the campaign as a “smart move.” Others expressed their excitement and support for Coughlan, stating they loved SKIMS even more now.

Nicola Coughlan is the latest in a series of high-profile collaborations for SKIMS. Recently, pop star Sabrina Carpenter joined the brand for its spring campaign. Kardashian introduced this collaboration in April, highlighting the romantic new styles and encouraging fans to join the waitlist to shop first.

With Nicola Coughlan now representing SKIMS, Kim Kardashian continues to solidify her brand’s status through strategic and well-received marketing moves. Fans eagerly await the impact of this latest campaign, celebrating both the innovative marketing and the rising star power of Coughlan.